Radio 1 vs Twitter

Some interesting data popped in my Twitter feed today from IPSOS MediaCT – the people that do the fieldwork for RAJAR – all about social network use in the UK.

Here’s their infographic.

I thought it would be interesting to look at Twitter’s demographics and compare them to BBC Radio 1. Warning – methodology clearly different. However, it turns out that they’re very similar.

Looking at reach – Twitter’s got 17% of the UK, Radio 1 has 20%.

Then when you look at which ages make up each of their audiences, here’s how they stack up:

I don’t particularly have a lot to say about it, but thought it was interesting how similar they looked!